Looking Beyond Engagement to Value

Check out the front page of CustomerThink!

Quaero's own John Strabley has written an article, Here's How to Get Your Most Valuable Customers Engaged With Your Web Site and Increase Your Bottom Line, that made the cover of CustomerThink, an online publication dedicated to customer-centric business strategy.

In his article, John stresses the importance of looking beyond customer engagement- which has become the new marketing metric - to the value derived from engagement. He cites examples from our recent media company case study to illustrate his point.

To read the article in its entirety, click here. And congratulations to John; his piece coupled with Manuel's article on cloud computing makes for a nice CustomerThink front page coup for Quaero!