...that we chose our marketing automation vendor? Because as I sit now, we have executed two major campaigns (MarketIQ newsletter and Marketing in a Tough Economy webinar), two lead nurturing campaigns and three data quality/hygiene programs. Unbelievable.
For those who aren't aware, we selected Marketo as our platform; I tell you this not to debate the merits of one marketing automation tool over another, but instead to offer my thanks to the entire team at Marketo who made our implementation smooth and easy.
It's amazing how much more insight marketing has into our database....and how much we still have to learn about our customers and their needs. We're at a very exciting point in our marketing maturity - we've built a pretty solid foundation and can begin executing against those very same best practices we prescribe to our clients.
And once we get the Web site finished? We'll be in a very good place.
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3 comments:
I'm glad it's going well for you so far, and I look forward to sharing your continued success!
Who else did you evaluate? I have been looking at Eloqua, and am running into road block after road block with them.
MWDenver,
We evaluated Eloqua, Vtrenz and Marketo. Ultimately, we went with Marketo because of ease-of-use and price. Let me know if you want to discuss further. Feel free to email me at meeshbb@gmail.com.
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